There is a lot of discussion about these so-called small offers that can help lead to clients signing. However, when you pull back the curtain on the intent of the person buying the small offer it doesn’t line up with the profile of a person who will buy your monthly management packages. So are these worth your time?
In this podcast we go deep on the following:
- What is a small offer or tripwire?
- What are they commonly used for and in which environment?
- What is the intent of the person buying the small offer?
- Learn or Let go
- The profile of your ideal client.
So do these have a place in a service-based business?
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