Well hello, I'm Kate
Let me tell you how this all got started
I first started on Pinterest when it was invite only (I waited 3 weeks for my invite), the platform was super confusing and I didn’t think it stood a chance of surviving. Boy, was I wrong.
Fast forward to 2012, I was helping a friend with her frugal and deal blog. I was managing Facebook and loving the engagement we were getting. Then we started to notice some activity coming from Pinterest. We did a little searching and found a course that was teaching you how to name your boards and brand your profile. We spent 2 hours creating the profile for the business and creating images to lead back to the website. At the time, Pinterest favored landscape images so it wasn't hard to repurpose Facebook images. That would soon change.
Late 2013, staring down the path of living on the tent on the side of the road (I kid, but the thought did cross my mind), I sat across the table from my friend as the last unemployment check rolled into the bank. Knowing where we were at she suggested managing people's Pinterest pages. Facebook had changed, bloggers needed a new way to get traffic. The problem, no one knew how to market on Pinterest. I took her up on the suggestion and started down the path of becoming an expert in all things Pinterest.
Simple Pin Media started on January 1, 2014 with a simple website, three beta clients and the mindset of failure. Yep, I really thought this business would go down in flames before it got started. But in just 18 months we had a full-fledged marketing company on our hands and our clients were loving it. Oh, and I had a little team to help me as well.
What I have learned
Being a service provider is not for the faint of heart. It's not the easiest way to make money and it's not always fun. But...when you learn how to do it right, the magic happens. Here's what I believe you need to be successful as a service provider.
You need to like working with people. Phone calls, emails, zoom calls or Voxer messages. Clients want to feel like they are being taken care of and this can't always happen through email. A willingness to lean in and serve others is essential. As you scale this will also apply to your team. Always be willing to do the hardest job on the team.
To be the best service provider you need systems that are repeatable and efficient. Since your time is spent with people so much, you need the system of bringing them on as clients to be smooth and effective. Nailing your systems for onboarding and off-boarding will leave a lasting impression.
In order to serve more clients, you need more hands on the deck. Hiring a team is key to scaling your agency to serve more clients and make more money. Leadership is essential to creating a great team environment and getting people to stick around.